Jewell Interior Primer is a water-thinnable wall primer formulated using copolymer emulsion with pigments and extenders to provide deep penetration and sealing of porous surfaces.
Interior & Exterior Primer
Jewell Interior Primer is a water-thinnable wall primer formulated using copolymer emulsion with pigments and extenders to provide deep penetration and sealing of porous surfaces.
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Interior & Exterior Primer
Jewell Interior Primer is a water-thinnable wall primer formulated using copolymer emulsion with pigments and extenders to provide deep penetrat…
Explore the productWhy Customers Should Select Interior & Exterior Primer
- 100% Acrylic
- Good Hardness
- Suppresses Stain Easily
- Excellent Binding
- Low VOC
- No Chalking
- Solvent Free
- Quick Drying
- Alkali Resistance
- Excellent Coverage
- Seals Dry Porous Surfaces
- Excellent Adhesion to Substrate
- No Added Lead, Mercury and Chromium
- Deep penetration into porous surfaces
- Good sealing performance
- Helps reduce surface absorption
- Supports smooth paint-film deposition
- Provides reasonable opacity through white pigmentation
- Good resistance to wall alkalinity
- Resistance to moisture
- Resistance to fungus
- Good binding and hardness
Key Facts
Application Journey
Full application notesGeneral surface preparation
All surfaces must be sound, dry and clean and free from oil, grease, dirt, mildew, form-release agents, curing compounds, loose or flak…
How the primer supports the paint system
Penetrates porous interior surfaces
Drying and recoat
Low temperature, high humidity, thick films or poor ventilation may increase drying time.
Questions customers ask
Open a question to see the answer.
Why should I use Interior Primer on a porous wall?
Can Interior Primer help when the wall is highly absorbent?
Does Interior Primer help with wall alkalinity?
Can the primer be tinted for a dark wall colour?
Is sanding always required on an old painted wall?
How soon can I apply the next coat after Interior Primer?
Detailed product information
Open a topic for the complete wording from the product document.
Product story
Product description
Jewell Interior Primer is a water-thinnable wall primer formulated using copolymer emulsion with pigments and extenders to provide deep penetration and sealing of porous surfaces.
It provides good sealing properties that help ensure smooth deposition of the paint film. The primer is pigmented white to provide reasonable opacity and is suitable for interior applications, including plastered surfaces and masonry work.
The product helps make the substrate less absorbent and is stated to provide resistance to wall alkalinity, moisture and fungus.
Product positioning
Jewell Interior Primer is positioned as:
A premium water-thinnable primer for interior walls
A sealing primer for porous plaster and masonry surfaces
A primer designed to support deep penetration and improved surface preparation
A basecoat that helps reduce paint absorption
A primer with good adhesion and binding properties
A low-VOC, solvent-free and quick-drying primer
A white matt-finish primer for interior painting systems
Key product claims
100% Acrylic
Good Hardness
Suppresses Stain Easily
Excellent Binding
Low VOC
No Chalking
Solvent Free
Quick Drying
Alkali Resistance
Excellent Coverage
Seals Dry Porous Surfaces
Excellent Adhesion to Substrate
No Added Lead, Mercury and Chromium
Product advantages
Deep penetration into porous surfaces
Good sealing performance
Helps reduce surface absorption
Supports smooth paint-film deposition
Provides reasonable opacity through white pigmentation
Good resistance to wall alkalinity
Resistance to moisture
Resistance to fungus
Excellent adhesion to substrate
Good binding and hardness
Low VOC
Solvent free
Quick drying
Consolidated product brief
Jewell Interior Primer is a water-thinnable interior wall primer formulated to penetrate and seal porous surfaces before application of interior topcoats.
It provides good sealing, adhesion, binding and hardness while helping reduce surface absorption and improve smooth deposition of the paint film. The product is white, matt-finish, low VOC and solvent free, and is suitable for plastered surfaces, masonry work, drywall and other prepared interior substrates.
The supplied label specifies a 30-minute surface-dry time, a 2-4 hour recoat interval and coverage of 150-170 sq. ft. per litre per coat.
Application & care
How the primer supports the paint system
Penetrates porous interior surfaces
Seals dry porous substrates
Reduces absorption of subsequent paint coats
Supports more uniform topcoat deposition
Provides good adhesion to the substrate
Helps improve coverage of the finishing coat
Supports resistance to alkalinity, moisture and fungus
Provides a smooth base for subsequent coatings
General surface preparation
All surfaces must be sound, dry and clean and free from oil, grease, dirt, mildew, form-release agents, curing compounds, loose or flaking paint and other foreign substances.
Repair cracks, holes and other surface imperfections before primer application.
Remove loose material and sanding dust.
Ensure the prepared surface is completely dry before priming.
Previously painted surface preparation
Wash to remove contaminants.
Rinse thoroughly with water and allow the surface to dry.
Sanding is not required if the surface is properly and thoroughly cleaned.
Scuff sanding may be required on glossy, hard, slick or dense surfaces.
Remove loose paint.
Scrub heavy chalk areas and other contaminated areas before priming.
Prime bare areas after cleaning and drying.
Mildew removal
1. Scrub the affected area with a mixture of 1 litre household bleach in 3-4 litres of warm water.
2. Rinse the surface and allow it to dry.
3. Do not add detergent or ammonia to the bleach/water solution.
4. Rinse the surface clean with water.
5. Allow the surface to dry before primer application.
Material preparation
1. Mix the primer thoroughly before use.
2. Ensure settled material is completely incorporated.
3. Use water for thinning as required for the selected application method.
4. Do not over-dilute.
Drying and recoat
Low temperature, high humidity, thick films or poor ventilation may increase drying time.
Technical reference
Ideal use areas
Interior plastered walls
Interior masonry surfaces
Dry porous interior surfaces
Prepared drywall
Bare or repaired interior areas requiring primer before topcoat
Technical specifications
Source note: the label states coverage of 150-170 sq. ft./litre/coat
Important points before starting
Apply when air and surface temperatures are between 10°C and 35°C.
Always prime on a dry surface.
Allow new stucco, plaster and masonry to cure before painting.
Use Jewell waterborne white primer for uncoated, porous or repaired interior surfaces.
Paint interiors in the sequence: ceiling, walls, windows, doors and finally trim.
Stir the primer thoroughly before application.
Intermix containers of the same product where required to maintain uniformity.
Use good-quality rollers, brushes or airless spray equipment.
Do not spread the primer too thin.
Maintain a wet edge for an even finish.
Concrete, masonry and plaster
The label states that concrete, masonry and plaster should cure before painting.
Poured-in-place concrete should be allowed to cure as specified on the label.
The label states that pH should be 13.0 or lower.
Roughen slick poured or precast concrete where required.
Remove sealers by suitable chemical cleaning or abrasive preparation where necessary.
Rinse thoroughly with water and allow to dry.
Remove loose aggregate.
Prime prepared concrete and plaster with Jewell Interior Primer.
Drywall
Remove sanding dust.
Apply Jewell Interior Primer to the prepared drywall surface.
Tinting guidance
Jewell Interior Primer may be tinted approximately to the finish-coat colour.
Tinting may help reduce the number of coats required for major colour changes.
Tinting may also be used when applying deep finish colours.
The label notes that primer tinted toward the finish coat may help reduce finishing-coat requirements and painting cost.
Brush or roller application
1. Use a suitable nylon/polyester brush or roller.
2. Apply the primer uniformly on the prepared surface.
3. Paint in manageable sections.
4. Maintain a wet edge for an even finish.
5. Avoid excessive pressure on the brush or roller.
6. Do not spread the primer too thin.
Spray application
1. Prepare the primer to a suitable spray consistency using water.
2. Use suitable airless spray equipment.
3. Apply a uniform primer film over the prepared surface.
Coverage
The coverage of approximately 110-130 sq. ft. per litre per coat on a well-prepared surface.
Actual coverage may vary depending on substrate condition, porosity, roughness and application method.
Recommended application tools
Brush
Roller
Airless spray equipment
The label recommends good-quality application tools for improved finish and performance.
Application restrictions
Do not apply below 10°C or above 35°C.
Do not apply on wet surfaces.
Do not apply over loose, flaking or poorly prepared substrates.
Do not spread the primer excessively thin.
Do not proceed until cleaned or repaired surfaces are fully dry.
High humidity and low temperature may prolong drying time.
Safety precautions
Use only with adequate ventilation.
Ensure fresh air entry during application and drying.
Avoid breathing spray mist or sanding dust.
Use suitable respiratory protection where necessary.
Avoid contact with eyes.
Avoid prolonged or repeated skin contact.
Wash thoroughly after handling.
Keep out of reach of children.
Protect from freezing.
Refer to the Material Safety Data Sheet for additional health and safety information.
Clean-up
Clean spatter and application equipment immediately with warm, soapy water.
Do not allow material to dry on tools before cleaning.
Disposal guidance
Use the remaining paint completely where possible or dispose of it properly.
Dry, empty containers may be recycled where a recycling programme is available.
Follow applicable local disposal requirements.
Environmental and compliance information
Low VOC
Solvent Free
No Added Lead, Mercury and Chromium
Available pack sizes
1 Litre
4 Litres
10 Litres
20 Litres
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